The Black Brazil
Exchange.
A travel-concierge brand for Black travelers to Brazil, built end to end. Fifty-six pages, a full design system, and the conversion machinery to back it.
Where it started.
Sell a feeling, not a list
Most travel sites read like a spreadsheet of tours. The brief was a brand that felt like a cinematic invitation: dark, editorial, alive, with the warmth and culture front and center.
One owner, no dev team
It had to run without a developer on call or a monthly platform tax. Plain files the owner controls, a portable hosting path, and tools that update themselves with no backend to babysit.
Hold a premium standard
Fast on a phone, accessible to everyone, and findable on Google. The kind of polish that makes a small brand read like a category leader.
Brief to first version.
The brand, the design system, and a live, bookable site, built through a focused first pass. The build path:
Kickoff and brief
Lock the positioning, the feeling, and the must-have pages. No mood-boards, no decks. We agree on what "done" looks like and start.
Design system first
Type scale, color, motion, and the reusable components. Build the kit once and every page after it snaps together fast.
The hero and the home
The cinematic first impression and the homepage that sets the tone for everything that comes after it.
Pages at speed
Experiences, itineraries, and the editorial pages, built on the system, so they come together in minutes, not hours.
The tools come alive
The interactive trip builder, the FAQ concierge chatbot, Stripe deposits, and lead capture, wired, tested, and working.
Accessibility and polish
A full WCAG AA pass, performance tuning, and the small details that make a young brand read like a category leader.
Deploy Live
Pushed to a real domain, owned outright, fast, and ready to book.
What shipped
- A custom design system: type scale, color, motion, and reusable components across all 56 pages.
- An interactive trip builder that prices an itinerary live as guests choose.
- A client-side FAQ concierge chatbot with no API and no monthly cost.
- Stripe deposit links and Mailchimp plus Netlify lead capture, wired and tested.
- GA4 analytics on every meaningful action, so the owner sees what converts.
- Full WCAG AA pass: skip links, heading order, focus states, alt text, contrast.
A brand that punches above its size.
The Black Brazil Exchange launched as a full platform, not a placeholder: bookable, accessible, fast, and owned outright. Every page custom, every tool live, and nothing rented from a page builder.
$20,000–$40,000
That's the typical agency price for 56 pages, a live trip-builder, payments, and a chatbot. The Pagecrafter builds it custom for a fraction of that, owned outright, with no monthly platform fee.