The Black Brazil
Exchange.
A travel-concierge brand for Black travelers to Brazil, built end to end. Fifty-six pages, a full design system, and the conversion machinery to back it.
Where it started.
Sell a feeling, not a list
Most travel sites read like a spreadsheet of tours. The brief was a brand that felt like a cinematic invitation: dark, editorial, alive, with the warmth and culture front and center.
One owner, no dev team
It had to run without a developer on call or a monthly platform tax. Plain files the owner controls, free hosting, and tools that update themselves with no backend to babysit.
Hold a premium standard
Fast on a phone, accessible to everyone, and findable on Google. The kind of polish that makes a small brand read like a category leader.
What went into it.
- A custom design system: type scale, color, motion, and reusable components across all 56 pages.
- An interactive trip builder that prices an itinerary live as guests choose.
- A client-side FAQ concierge chatbot with no API and no monthly cost.
- Stripe deposit links and Mailchimp plus Netlify lead capture, wired and tested.
- GA4 analytics on every meaningful action, so the owner sees what converts.
- Full WCAG AA pass: skip links, heading order, focus states, alt text, contrast.
A brand that punches above its size.
The Black Brazil Exchange launched as a full platform, not a placeholder: bookable, accessible, fast, and owned outright. Every page custom, every tool live, and nothing rented from a page builder.